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華晨鑫源斯威全新上市,行動就好!

來源: 南方日報網絡版     時間: 2019年07月14日 03:24:29
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(  一)(、案)(例)(背)(景)(
  從)(品)(牌)(歷)(史)(來)(看)(,留)(洋)(而)(來)(的)(SWM有)(著)(漫)(長)(而)(輝)(煌)(的)(發)(展)(歷)(史)(。這)(個)(誕)(生)(于)(意)(大)(利)(的)(品)(牌)(,從)(70年)(代)(開)(始)(就)(不)(斷)(地)(創)(造)(神)(話)(。以)(意)(大)(利)(的)(美)(學)(設)(計)(+卓)(越)(的)(性)(能)(和)(嚴)(謹)(的)(做)(工)(,SWM常)(常)(在)(意)(大)(利)(常)(規)(賽)(、歐)(洲)(常)(規)(賽)(、FMI杯)(常)(規)(賽)(、美)(國)(六)(日)(賽)(等)(賽)(事)(上)(拿)(下)(頭)(籌)(。
  借)(用)(如)(今)(流)(行)(的)(話)(語)(來)(說)(,SWM屬)(于)(明)(明)(可)(以)(靠)(臉)(,偏)(偏)(要)(靠)(才)(華)(的)(類)(型)(?!≌?(是)(一)(個)(曾)(經)(與)(KTM、Husqvarna“三)(分)(天)(下)(”的)(品)(牌)(,在)(市)(場)(大)(潮)(中)(幾)(經)(沉)(浮)(,終)(于)(在)(2014年)(被)(鑫)(源)(控)(股)(全)(資)(收)(購)(。同)(時)(被)(收)(購)(的)(,還)(有)(原)(寶)(馬)(旗)(下)(Husqvarna的)(生)(產)(基)(地)(、產)(品)(及)(技)(術)(平)(臺)(。同)(年)(,在)(意)(大)(利)(成)(立)(了)(汽)(車)(設)(計)(中)(心)(,并)(同)(步)(在)(重)(慶)(涪)(陵)(建)(造)(1700余)(畝)(乘)(用)(車)(生)(產)(基)(地)(,醞)(釀)(進)(軍)(乘)(用)(車)(領)(域)(。2016年)(1月)(,SWM斯)(威)(汽)(車)(旗)(下)(首)(款)(車)(型)(SWM斯)(威)(X7在)(重)(慶)(涪)(陵)(下)(線)(,SWM正)(式)(以)(汽)(車)(之)(名)(走)(向)(公)(眾)(視)(野)(。
  
二)(、執)(行)(過)(程)(
  2016年)(6月)(29日)(,華)(晨)(鑫)(源)(在)(重)(慶)(舉)(辦)(了)(“斯)(威)(汽)(車)(”媒)(體)(溝)(通)(會)(,對)(斯)(威)(品)(牌)(的)(定)(位)(與)(產)(品)(進)(行)(了)(闡)(述)(。
  
  
  2016年)(7月)(27日)(,斯)(威)(汽)(車)(品)(牌)(發)(布)(盛)(典)(在)(北)(京)(舉)(行)(,對)(于)(斯)(威)((SWM)汽)(車)(,龔)(大)(興)(給)(出)(的)(定)(位)(就)(是)(要)(做)(為)(消)(費)(者)(帶)(來)(自)(由)(生)(活)(方)(式)(的)(越)(野)(車)(品)(牌)(,將)(向)(比)(亞)(迪)(S7、長)(安)(CX70等)(品)(牌)(發)(起)(沖)(擊)(。
  
  
  在)(當)(晚)(的)(發)(布)(會)(上)(,斯)(威)((SWM)汽)(車)(帶)(來)(了)(旗)(下)(首)(款)(七)(座)(SUV——斯)(威)(X7,全)(系)(預)(售)(價)(格)(區)(間)(為)(9-11萬)(元)(?!∽?(為)(斯)(威)((SWM)汽)(車)(的)(長)(子)(,斯)(威)(X7承)(載)(著)(為)(斯)(威)((SWM)汽)(車)(奠)(定)(口)(碑)(和)(樹)(立)(品)(牌)(的)(重)(任)(。
  2016年)(8月)(,按)(照)(計)(劃)(,斯)(威)(X71.8L即)(將)(上)(市)(,1.5T將)(于)(9月)(上)(市)(,12月)(份)(將)(推)(出)(一)(款)(改)(款)(7座)(SUV,明)(年)(8月)(份)(將)(推)(出)(1.5T五)(座)(SUV。
  
  斯)(威)((SWM)汽)(車)(預)(計)(將)(在)(2020年)(前)(基)(于)(M、S、SL三)(大)(平)(臺)(,逐)(步)(推)(出)(8款)(傳)(統)(能)(源)(車)(型)(和)(2款)(新)(能)(源)(車)(型)(,產)(品)(涵)(蓋)(SUV、MPV、皮)(卡)(、休)(旅)(車)(等)(。
  三)(、營)(銷)(效)(果)(
  在)(中)(國)(,從)(來)(都)(不)(缺)(少)(品)(牌)(,一)(個)(企)(業)(倒)(下)(了)(,還)(會)(有)(無)(數)(的)(企)(業)(站)(起)(來)(,因)(此)(,創)(建)(一)(個)(品)(牌)(不)(難)(,難)(的)(是)(如)(何)(把)(品)(牌)(做)(好)(,做)(到)(消)(費)(者)(的)(心)(坎)(兒)(里)(。
  
  
  作)(為)(一)(個)(沉)(寂)(多)(年)(的)(品)(牌)(,想)(要)(取)(得)(長)(足)(的)(發)(展)(,必)(須)(要)(有)(明)(確)(的)(目)(標)(定)(位)(和)(獨)(特)(的)(形)(象)(標)(簽)(。除)(了)(對)(市)(場)(趨)(勢)(的)(精)(準)(把)(脈)(,“只)(有)(垮)(掉)(的)(企)(業)(、沒)(有)(垮)(掉)(的)(行)(業)(,我)(們)(立)(志)(做)(人)(參)(的)(根)(,不)(做)(蘿)(卜)(的)(種)(”,盡)(管)(已)(經)(錯)(過)(了)(中)(國)(汽)(車)(行)(業)(最)(輝)(煌)(的)(年)(代)(,但)(只)(要)(能)(生)(產)(出)(真)(正)(滿)(足)(消)(費)(者)(需)(求)(的)(產)(品)(,斯)(威)((SWM)汽)(車)(就)(可)(以)(立)(于)(不)(敗)(之)(地)(?!〕?(期)(征)(戰)(摩)(托)(車)(和)(商)(用)(車)(市)(場)(,讓)(東)(方)(鑫)(源)(董)(事)(長)(龔)(大)(興)(對)(此)(類)(消)(費)(人)(群)(的)(特)(點)(和)(需)(求)(非)(常)(了)(解)(,原)(有)(龐)(大)(的)(用)(戶)(基)(盤)(存)(在)(著)(消)(費)(升)(級)(的)(潛)(力)(。
  “中)(國)(的)(一)(線)(、二)(線)(的)(結)(合)(帶)(,以)(及)(三)(、四)(、五)(線)(市)(場)(,這)(里)(依)(然)(是)(一)(片)(藍)(海)(?!貝?(首)(款)(產)(品)(斯)(威)(X7曝)(光)(的)(信)(息)(來)(看)(,這)(款)(7座)(SUV也)(是)(完)(全)(迎)(合)(這)(一)(市)(場)(消)(費)(者)(的)(需)(求)(,以)(大)(空)(間)(為)(最)(大)(賣)(點)(,定)(價)(在)(8至)(10萬)(元)(。根)(據)(斯)(威)(方)(面)(的)(預)(測)(,這)(款)(產)(品)(將)(與)(同)(價)(位)(的)(MPV、5座)(SUV及)(自)(主)(經)(濟)(性)(轎)(車)(展)(開)(直)(接)(競)(爭)(。
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