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旺季卻在緊縮,地產商們到了“

來源: 南方日報網絡版     時間: 2019年07月14日 07:28:23
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(數)(據)(顯)(示)(,萬)(科)(三)(季)(度)(合)(計)(拿)(地)(的)(權)(益)(金)(額)(達)(到)(458.7億)(元)(,超)(過)(保)(利)(、碧)(桂)(園)(、融)(創)(、恒)(大)(四)(家)(房)(企)(的)(244.1億)(元)(、137.9億)(元)(、69.1億)(元)(、62.4億)(元)(拿)(地)(權)(益)(金)(額)(之)(和)(。一)(些)(房)(企)(是)(真)(的)(在)(戰)(略)(收)(縮)(,而)(萬)(科)(卻)(在)(逆)(勢)(而)(動)(。
爭)(相)(降)(價)(促)(銷)(,碧)(桂)(園)(有)(資)(金)(回)(籠)(壓)(力)(
此)(外)(,“廈)(門)(萬)(科)(白)(鷺)(郡)(五)(折)(甩)(賣)(”的)(消)(息)(也)(引)(發)(市)(場)(的)(關)(注)(。盡)(管)(萬)(科)(回)(應)(稱)(,這)(只)(是)(毛)(坯)(交)(付)(的)(價)(格)(,并)(不)(像)(傳)(言)(的)(“五)(折)(甩)(賣)(”那)(般)(夸)(張)(。但)(是)(,這)(樣)(的)(行)(動)(也)(不)(免)(讓)(同)(行)(焦)(慮)(。最)(近)(,地)(產)(企)(業)(們)(紛)(紛)(掀)(起)(了)(一)(股)(樓)(市)(降)(價)(促)(銷)(的)(熱)(潮)(。
國)(慶)(期)(間)(,碧)(桂)(園)(在)(上)(海)(浦)(東)(遠)(郊)(、江)(西)(吉)(安)(和)(上)(饒)(、河)(南)(平)(頂)(山)(等)(地)(的)(多)(個)(樓)(盤)(實)(施)(大)(幅)(度)(降)(價)(的)(消)(息)(在)(網)(絡)(中)(廣)(泛)(傳)(播)(。10月)(8日)(,碧)(桂)(園)(回)(應)(稱)(,確)(實)(推)(出)(了)(降)(價)(促)(銷)(措)(施)(,但)(不)(是)(全)(面)(降)(價)(或)(者)(是)(大)(面)(積)(降)(價)(,只)(是)(在)(個)(別)(城)(市)(的)(個)(別)(項)(目)(進)(行)(了)(打)(折)(促)(銷)(。
碧)(桂)(園)(同)(時)(稱)(,在)(國)(慶)(長)(假)(期)(間)(,包)(括)(萬)(科)(、恒)(大)(都)(推)(出)(了)(促)(銷)(措)(施)(,碧)(桂)(園)(是)(在)(整)(個)(市)(場)(做)(了)(這)(樣)(一)(個)(選)(擇)(之)(后)(做)(出)(的)(跟)(隨)(動)(作)(。總)(體)(來)(說)(,這)(是)(目)(前)(市)(場)(環)(境)(下)(隨)(行)(就)(市)(的)(一)(個)(選)(擇)(。
然)(而)(,碧)(桂)(園)(的)(資)(金)(回)(籠)(壓)(力)(是)(確)(實)(存)(在)(的)(,因)(為)(其)(計)(劃)(投)(資)(1000億)(美)(元)(的)(馬)(來)(西)(亞)(樓)(盤)(“森)(林)(城)(市)(”陷)(入)(了)(麻)(煩)(。繼)(8月)(27日)(馬)(來)(西)(亞)(總)(理)(馬)(哈)(蒂)(爾)(公)(開)(表)(示)(將)(不)(再)(允)(許)(外)(國)(人)(購)(買)(“森)(林)(城)(市)(”后)(,10月)(9日)(馬)(哈)(蒂)(爾)(再)(次)(強)(調)(了)(對)(“項)(目)(專)(門)(為)(外)(國)(人)(建)(設)(”的)(不)(歡)(迎)(態)(度)(。
據)(了)(解)(,為)(了)(投)(資)(順)(利)(進)(行)(,碧)(桂)(園)(表)(示)(愿)(意)(配)(合)(當)(地)(政)(府)(的)(住)(房)(保)(障)(工)(程)(。但)(目)(前)(馬)(來)(西)(亞)(政)(府)(對)(其)(的)(態)(度)(還)(未)(緩)(解)(。
謀)(求)(“去)(地)(產)(化)(”:
主)(業)(未)(變)(,“改)(名)(”先)(行)(
在)(A股)(和)(H股)(市)(場)(上)(,房)(地)(產)(公)(司)(的)(股)(票)(表)(現)(同)(樣)(不)(佳)(。近)(4個)(月)(以)(來)(,相)(關)(地)(產)(板)(塊)(指)(數)(下)(降)(了)(近)(50%。
而)(具)(有)(憂)(患)(意)(識)(的)(房)(企)(們)(,紛)(紛)(尋)(找)(發)(展)(出)(路)(,甚)(至)(生)(出)(“去)(地)(產)(化)(”的)(想)(法)(。今)(年)(以)(來)(,這)(些)(企)(業)(不)(約)(而)(同)(地)(掀)(起)(一)(陣)(“改)(名)(潮)(”。9月)(12日)(,保)(利)(地)(產)(公)(布)(,公)(司)(更)(名)(為)(保)(利)(發)(展)(控)(股)(集)(團)(有)(限)(公)(司)(;不)(久)(前)(9月)(7日)(,“深)(圳)(市)(萬)(科)(房)(地)(產)(有)(限)(公)(司)(”更)(名)(為)(“深)(圳)(市)(萬)(科)(發)(展)(有)(限)(公)(司)(”。
而)(在)(6月)(份)(,就)(先)(后)(有)(三)(家)(房)(企)(宣)(布)(更)(名)(,包)(括)(合)(景)(泰)(富)(地)(產)(變)(更)(為)(合)(景)(泰)(富)(集)(團)(、中)(駿)(置)(業)(變)(更)(為)(中)(駿)(集)(團)(、龍)(湖)(地)(產)(變)(更)(為)(龍)(湖)(集)(團)(。據)(不)(完)(全)(統)(計)(,2018年)(已)(有)(18家)(房)(企)(在)(自)(己)(的)(名)(字)(里)(面)(將)(“地)(產)(”二)(字)(給)(去)(掉)(了)(。
此)(前)(的)(案)(例)(,還)(包)(括)(恒)(大)(地)(產)(更)(名)(為)(恒)(大)(中)(國)(,融)(創)(地)(產)(更)(名)(為)(融)(創)(中)(國)(,時)(代)(地)(產)(更)(名)(為)(時)(代)(中)(國)(,遠)(洋)(地)(產)(更)(名)(為)(遠)(洋)(集)(團)(……眾)(多)(企)(業)(更)(名)(都)(是)(去)(除)(“地)(產)(”字)(眼)(,弱)(化)(地)(產)(開)(發)(主)(業)(的)(色)(彩)(。至)(此)(,新)(華)(日)(報)(財)(經)(發)(現)(,十)(年)(前)(各)(路)(資)(本)(爭)(相)(涌)(入)(的)(房)(地)(產)(行)(業)(,正)(在)(以)(更)(快)(的)(速)(度)(爭)(相)(涌)(出)(。這)(種)(趨)(勢)(,也)(反)(映)(了)(房)(地)(產)(企)(業)(正)(在)(積)(極)(轉)(型)(升)(級)(、進)(行)(多)(元)(化)(跨)(界)(發)(展)(。
有)(專)(家)(分)(析)(,“去)(地)(產)(化)(”其)(實)(不)(是)(去)(掉)(房)(地)(產)(,房)(地)(產)(還)(會)(是)(這)(些)(企)(業)(比)(較)(主)(要)(的)(一)(個)(經)(營)(方)(向)(,只)(是)(在)(每)(個)(企)(業)(里)(的)(比)(重)(各)(有)(不)(同)(。地)(產)(商)(們)(謀)(求)(轉)(型)(是)(真)(,但)(轉)(型)(并)(不)(是)(一)(蹴)(而)(就)(的)(,未)(來)(房)(地)(產)(企)(業)(的)(經)(營)(思)(路)(與)(發)(展)(前)(景)(,仍)(然)(有)(待)(觀)(察)(。
記)(者)(:武)(超)(
編)(輯)(:甘)(欣)(宇)(
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